Key takeaways
- You cannot wall children off from technology, and trying to tends to backfire. The job is to teach them to use it safely, not to ban it.
- The Online Safety Act (in force since July 2025) raises the floor with age checks and content rules, but it is a backstop, not a replacement for you.
- A separate ban on social media for under-16s has now been confirmed and is due to land in spring 2027, so the rules around your children are still changing fast.
- AI is now part of children's daily lives. Around 64% use chatbots, and a chatbot is not a friend. Talk to them about its limits and risks.
- The strongest protections are free: talk often and without judgement, set up parental controls in layers (device, app and broadband), and know exactly where to report.
- Make sure your child knows they will never be in trouble for telling you something online worried them. That openness is the single best safeguard.
I will be honest with you. I have worried about technology since I was eight years old, and almost thirty-five years later that worry is still sitting quietly in the back of my mind. It might sound strange coming from someone whose whole life is tech, but the worry was never really about the technology itself. It was always about where it might take us, and what it might mean for the people I love.
Five years ago, when I first wrote about this, my worry had a name: artificial intelligence. Back then it still felt abstract. In 2026 it is not on the horizon any more. It is in my kids' pockets, in their homework, in the chatbots they talk to, and in some genuinely dark corners I will come to later. So I have rewritten this from the ground up, kept it honest and personal, and added the practical part I wish someone had handed me when my daughter got her first laptop at the age of five. This is for every parent in Manchester who feels that same low hum of worry and wants to do something useful with it.
The day I realised I was thinking about this all wrong
My kids are growing up in a world I never imagined. They ask the smart speaker to put the lights on, they fact-check me by asking it questions, and they stay close to their friends through online games and group chats in ways I have come to see as a real positive rather than a threat.

The moment it all shifted for me was when my daughter was given a laptop at five years old, a parting gift from my late mum. Standing there, I realised my instinct to keep my kids away from technology was old-fashioned and, frankly, pointless. I cannot shield them from something that will be woven through every part of their adult lives. My job is not to build a wall. It is to teach them to swim. The research backs this up: banning it outright tends to backfire, so the goal is to help them embrace it and stay safe.
And the scale of it is not in my head. Ofcom, the UK regulator that tracks how children use media, found that smartphone ownership leaps from 56% of ten-year-olds to 83% of eleven-year-olds, basically the moment they start secondary school, and that around a quarter of five-to-seven-year-olds already own a smartphone.
Smartphone ownership by age (UK)
Ownership jumps sharply at the start of secondary school. Our children are online younger than any generation before them.
Source: Ofcom children's media use research, 2025 to 2026.
That is not cause for panic, but it is cause for paying attention. The good news, and I really do mean it, is that the things that work best cost nothing and are mostly within your reach as a parent. The rest of this guide is the practical version of everything I have learned, both as a dad and as the person Manchester families call when they want a hand getting it set up properly.
The Online Safety Act: a higher floor, not a fix
Two enormous things have shifted since I last wrote about this, and the first is that the law caught up. The Online Safety Act is now in force, the biggest change to the landscape in a generation. Since 25 July 2025, online services that children are likely to use have had legal duties to protect them. Under rules enforced by Ofcom, platforms must use "highly effective age assurance" to keep children away from the most harmful content and to filter bullying, violent and hateful content out of the feeds pushed at young people. A simple "tick to confirm you are 18" no longer counts, and the penalties run to millions.
It is worth understanding what "highly effective age assurance" actually means in practice, because your child will start bumping into it. Ofcom's guidance on age checks lists the methods it accepts: open banking, photo ID matching, facial age estimation from a selfie, mobile network operator checks, credit card checks, digital identity services and email-based age estimation. What it explicitly rejects is the old self-declaration box and any payment that does not require you to be over 18. Since these rules landed, a long list of widely used services, including X, Reddit, Discord, Bluesky, Steam and others, has rolled out age checks, and the most popular pornography sites in the UK have done the same.
This is genuinely good news. But I want to be straight with you: the Act raises the floor, it does not replace you. Some children get around age checks with VPNs, and Ofcom's own research still finds that nearly three-quarters of 11-to-17-year-olds say they have seen harmful content online. So treat the law as a helpful safety net, not a reason to stop watching the trapeze. The conversation and the supervision still matter most. They always will.
The under-16 social media ban: what is coming in 2027
Here is the newest piece, and it is a big one. In June 2026 the Government confirmed it will ban social media for children under the age of 16. According to the official fact sheet on the new rules, the ban will follow the model used in Australia and is expected to cover Instagram, YouTube, TikTok, Snapchat, Facebook and X. The first regulations are due to be laid before the end of 2026, with the changes coming into force in spring 2027.
A few details are worth knowing so you are not caught out:
- Messaging is not included. Services like WhatsApp and Signal are not intended to be part of the ban, so your child will still be able to message family and friends.
- The current age limit was never about wellbeing. The familiar minimum age of 13 was set to comply with United States data protection law (COPPA), not because anyone judged 13 to be the right age for a child to be on social media. The move to 16 is the first time the line has been drawn around children's wellbeing.
- Sixteen and seventeen-year-olds get extra default protections too, including restrictions on livestreaming and on contact from strangers on gaming and other services.
- It is backed by parents. The Government's consultation found roughly nine in ten parents supported the change, and two-thirds of young people agreed that under-16s should not be on certain platforms.
My honest take? A higher age limit is welcome, but it changes nothing about your job between now and 2027, and not much afterwards either. Determined teenagers will try VPNs and borrowed logins, the same way some of us blagged our way into things at that age. The law is a tailwind, not a substitute. Keep talking, keep the controls on, and use the coming change as a natural excuse to revisit which apps are actually in your house.
AI: my old worry, made concrete
The second shift is that AI grew up fast, and it is now everywhere in my children's world, with real opportunity alongside real risk.
Chatbots and "AI companions." This is the one that has crept up fastest. Internet Matters, one of the UK's most trusted online-safety charities, found that 64% of UK children now use AI chatbots, and more than a third of those say chatting to an AI feels "like talking to a friend." Ofcom found around one in ten 8-to-17-year-olds have used AI as someone to talk to. That stops me in my tracks, because a chatbot is not a friend. It does not know your child, it can confidently tell them things that are flat wrong, and it cannot replace a human who actually cares. It is worth talking to your child about AI directly.
Deepfakes and AI-generated images. The darker side is grim, and I will keep it brief but I will not dodge it. The Internet Watch Foundation, the UK body that finds and removes child sexual abuse material, reported that AI-generated abuse videos exploded from 13 in 2024 to over 3,400 in 2025. The Government has moved to ban AI "nudification" apps and criminalise the models built to produce this material. I mention it because awareness is protection: your child should know images can be faked, that this is a crime, and that if anything like it touches their life they can come straight to you and the authorities without a moment's shame.
Homework and misinformation. On the lighter end, my kids reach for AI to help with schoolwork. I do not ban it. I treat it like a calculator: a tool for understanding, not for doing it for you. Our house rule is simple: use it to learn a concept, never to hand in something you did not write, and always check what it tells you, because AI gets things wrong with total confidence. If you want a healthier place for younger children to learn online, we keep a list of free educational websites for children that are worth steering them towards instead.
Naming the real risks honestly
Vague fear does not help anyone, but accurate understanding does. Here are the risks that genuinely matter:
- Online grooming. The person on the other end of a screen might not be who they say they are, and anyone who asks a child to keep a secret is not to be trusted. That single rule, no secrets from mum and dad ever, is one of the strongest protections there is.
- Sextortion. This barely registered in 2021 and is now a major threat, particularly to teenage boys aged around 15 to 17. Criminals trick a young person into sharing an intimate image, then threaten to share it unless they pay. The NCA found that 74% of boys they asked did not really understand what sextortion even was. The message every teenager needs before it happens: it is never your fault, do not pay, keep the evidence, and tell a trusted adult immediately. Shame is the criminal's weapon, so take it away. (If you have had one of these yourself, our guide to password and sextortion email scams covers the adult version too.)
- Cyberbullying. The playground now follows children home through their phones, relentless in a way ours never was, because there is no front door to close behind it.
- Harmful and age-inappropriate content. Despite the new laws, children still stumble across things they are not ready for.
- Scams and "bad marketing." This includes in-game purchases and loot boxes engineered to part children from money using the same tricks as gambling. Turn off in-app purchases, never save your card to a child's account, and set up spending PINs. The same scam instincts apply to dodgy shopping sites, so our guide on how to spot fake online stores is worth reading together with an older child.
- Misinformation, now turbocharged by AI. It is harder than ever for a child, or an adult, to tell what is real.
- Balance and wellbeing. The Royal College of Paediatrics and Child Health takes the sensible view that there is no single magic number of safe screen-time hours. What matters is whether screens are crowding out sleep, exercise, friends and family time. Judge the balance, not the clock.
Pillar one: talk to them, often and without judgement
If you do nothing else, do this. The single most protective thing in a child's online life is not a piece of software. It is knowing they can come to you when something goes wrong. A few things I have learned, some the hard way:
- Make it little and often, not one big "tech talk." A hundred small, casual chats while driving to football land far better than a scary one-off lecture.
- Be curious, not critical. Ask them to show you the games and apps they love. Kids open up when they are the expert.
- Never punish them for telling you something bad happened online. If a child fears losing their phone for confessing that something frightened them, they will simply stop telling you, and that silence is exactly what predators and bullies rely on. The line I use is: "If anything online ever worries you, you can always tell me, and you will never be in trouble for it." Mean it, and prove it.
- Agree the rules together. A family agreement works far better than a list stuck on the fridge. Childnet has free templates for this, and Thinkuknow is excellent for age-by-age advice.
- Name other trusted adults, and make sure they know about Childline (0800 1111) for anything they cannot bring to you.
One thing I would add from experience: the best conversations rarely start with "we need to talk about your phone." They start with a story. A news item, something that happened to a friend, a daft thing a chatbot got wrong. Use those moments. They lower the temperature and make the whole subject normal rather than loaded, which is exactly what you want when the day comes that they actually need to tell you something serious.
Pillar two: set up the technical safeguards
Conversation is the foundation, but you can stack the deck in your favour with free tools already on your devices. The key thing most people miss is that controls need setting up in more than one place, because each covers different gaps:
- On the device: Google Family Link (Android), Apple Screen Time and Family Sharing (iPhone/iPad), and Microsoft Family Safety (Windows and Xbox), for screen limits, app approvals and content filtering.
- On consoles: Xbox Family Settings, Nintendo Switch Parental Controls and PlayStation family management. If your child games, set these up.
- On your broadband: BT, Sky Broadband Shield, Virgin Media, TalkTalk and the mobile networks all offer free network-level filtering that covers every device in the house at once.

Internet Matters has genuinely excellent step-by-step guides for every one of these. And if setting it all up feels like a faff, it is exactly the kind of thing I sort for Manchester families every week.
Choosing a device control: a quick comparison
People often ask me which parental-control system is "best." The honest answer is that the best one is whichever matches the devices you already own, because they are built into those ecosystems and they are all free. Here is how the three big ones compare, drawn from each company's own documentation.
| System | Best for | What it does well |
|---|---|---|
| Google Family Link | Android phones and tablets, Chromebooks | Daily time limits, school-time and downtime schedules, app approvals, content filters across Chrome, Play Store, Search and YouTube, plus location on a map. |
| Apple Screen Time | iPhone, iPad and Mac | Detailed app and category limits, downtime, and Communication Safety, which blurs nude images in Messages and warns the child before they send or view them. |
| Microsoft Family Safety | Windows PCs and Xbox | Screen-time limits across Windows, Xbox and Android, app and game filters by age rating, web filtering in Microsoft Edge, and clear activity reports. |
A word of realism on each. Apple's Communication Safety is the most quietly impressive feature of the lot, because it works on the device itself without anyone reading your child's messages. Google's Family Link is the most complete for the average Android household. Microsoft Family Safety is the one to reach for the moment an Xbox enters the house. You will most likely end up using two of these, not one, because most families run a mix of Apple, Android and Windows. That is normal, and it is fine.
If you want to go further than the built-in tools, a good security setup on the family PC helps too. We have rounded up some free firewalls worth considering in 2026, and a tidy, well-maintained machine is simply easier to keep safe, which is part of why we offer virus removal and general clean-ups too.
Broadband filters: one switch for the whole house
Device controls are brilliant, but they have a blind spot: the visiting tablet, the old phone used as a music player, the games console a relative handed down. Network-level filtering from your broadband provider closes that gap, because it works at the router before data ever reaches a device, so every gadget on your home wi-fi is covered at once and it is far harder for a child to switch off. Every major UK provider offers it free.
| Provider | Filtering service | Notes |
|---|---|---|
| BT | BT Parental Controls / Web Protect | Mature and well documented, with a "Homework Time" feature that limits distractions during set hours. |
| Sky | Sky Broadband Shield | Simple PG, 13 and 18 filter levels plus a watershed that tightens filtering during the day. |
| Virgin Media | Web Safe | Blocks unsafe and age-inappropriate sites across every device on the network. |
| TalkTalk | HomeSafe | Very granular, with dozens of content categories you can switch on or off. |
My advice is to turn the broadband filter on as a baseline for the whole house, then layer the device and app controls on top for anything more specific, like screen-time limits or app approvals. It takes about ten minutes through your provider's app or website, and it is the single highest-value thing most parents have never got round to doing.
Screen time: judge the balance, not the clock
This is the question I get asked most, usually with a slightly guilty look: "How much is too much?" I find it freeing that there is no official magic number for older children. As I mentioned above, the Royal College of Paediatrics and Child Health deliberately avoids setting one, because two hours spent video-calling grandparents and editing a film is not the same as two hours doom-scrolling before bed. Quality and timing matter as much as quantity.
For the very youngest, there is firmer guidance worth knowing. The World Health Organisation recommends no screen time at all for children under two, and no more than an hour a day for two to four-year-olds, because babies and toddlers learn language and attention from face-to-face interaction rather than a screen. For everyone older, I would judge it against a simple set of questions rather than a stopwatch:
- Is your child sleeping well, and are screens out of the bedroom at night?
- Are they still seeing friends, moving their body and eating properly?
- Can they put the device down without a meltdown when asked?
- Is screen time mostly creating and connecting, or mostly passive scrolling?
- Are they cheerful after using it, or irritable and flat?
If the answers are reassuring, I would not lose sleep over the clock. If two or three are heading the wrong way, that is your signal to adjust, and the device and broadband controls above are exactly how you do it without turning every evening into an argument. Protecting sleep is the one I would defend hardest: a charging point downstairs, where every phone in the house (mine included) goes to bed at a set time, solves more problems than any app.
Pillar three: know where to report
If something does go wrong, knowing exactly where to turn, quickly and calmly, makes all the difference. Keep these somewhere handy:
| If you are worried about... | Where to report or who to contact |
|---|---|
| Grooming or online sexual abuse | CEOP Safety Centre (run by the National Crime Agency) |
| A nude or sexual image of an under-18 being shared | Report Remove (Childline and IWF), free and confidential, can get images taken down |
| Any worry at all, for the child themselves | Childline, 0800 1111 |
| Bullying or harmful content on a platform | The platform's in-app reporting tools (improved under the new law) |
| A worried adult who needs to talk it through | NSPCC Helpline, 0808 800 5000 |
One practical tip: if something serious happens, your instinct may be to delete everything and make it go away. Try to resist that for long enough to screenshot or save the evidence first, because it helps the people above act. Then block, report and talk it through. You do not have to get the order perfect. Reaching out at all is the thing that matters.
Common mistakes I see parents make
After years of setting this up for families across Greater Manchester, the same handful of slip-ups come up again and again. None of them make you a bad parent. They are just easy to miss.
- Setting controls in one place only. A phone locked down beautifully is still wide open on the home wi-fi if there is no broadband filter, and vice versa. Layer them.
- Saving a card to a child's account. This is how a quiet afternoon turns into a surprise bill from a "free" game. Remove the card, require a password for every purchase, and turn off in-app buying.
- Treating it as one-and-done. Children grow, new apps appear, and last year's settings stop fitting. A five-minute check every few months keeps things current.
- Going all-in on monitoring and forgetting trust. Heavy-handed spying tends to push teenagers towards secret accounts. Be open about what you have set up and why. "I have put this on because I love you, not because I do not trust you" goes a long way.
- Forgetting the example we set. If we are glued to our own phones at dinner, no rule will outweigh what they see us do.
- Leaving old devices unprotected. The handed-down tablet or phone in a child's room is the one most likely to slip through the net. Reset it, update it, and bring it under the same controls as everything else.
Healthy habits for the whole family (including us)
Children copy what we do far more than what we say, so the most effective rules are the ones the adults follow too. A few that have genuinely helped in our house:
- Phone-free zones and times. The dinner table and the hour before bed are screen-free for everyone, parents very much included.
- Charge phones outside bedrooms. A single charging spot downstairs protects sleep better than any setting.
- Model thinking before sharing. Talk out loud about why you are not posting that photo, or why you are checking whether a story is true. They are watching.
- Do tech together. Play their game, watch their favourite creator, let them teach you something. It builds the trust you will need later.
- Keep devices healthy. A slow, cluttered machine is frustrating for everyone and more likely to be running something it should not. Our guides on why a laptop runs slow and why backups matter are good family habits in their own right.
The bigger picture: we did this before, and we got through it
For all the serious stuff above, I am not actually a pessimist about it. Our kids need their screen time the way we needed our outdoor time as children, and the risks are not as different as we like to tell ourselves. Our parents taught us about the dangers of talking to strangers, of going off with people we did not know, of keeping secrets from the grown-ups who loved us. The job now is the same job, it just needs a modern translation. The stranger at the park gate is now a message request. The secret an adult asks a child to keep is now a private chat. The principles have not changed at all.
So no, I cannot keep my kids away from the virtual world, and I have stopped wanting to. What I can do is far more powerful: educate them, talk with them honestly and often, set up sensible guardrails, and make sure they know that whatever happens out there, home is the safe place they can always come back to.
Where Manchester PC can help
A lot of this you can do yourself in an afternoon. But if you would rather it was done properly so you can get on with life, that is what I am here for. I help parents across Greater Manchester set up parental controls, lock down family PCs and tablets, and get the kids' devices running safely and smoothly, and I am happy to advise on the wider family tech setup too. I offer free local collection and return right across Manchester, so you do not even need to leave the house. No jargon, no upselling, and an honest quote before any work begins. If you would like a hand getting your family set up safely, get a free, no-obligation quote or call us on 0161 820 1992.